A promotional technique which involves a business funding, supporting, or donating resources for an event or venture in return for prominent publicity.

A promotional technique which involves a business funding, supporting, or donating resources for an event or venture in return for prominent publicity.

• A. Publicity
• B. Sponsorship
• C. Word of mouth
• D. Agents

Answer: (B)

Sponsorship is a promotional technique where a business funds, supports, or donates resources for an event or venture in return for prominent publicity. By backing the event, the sponsor gains visibility—logos on banners, naming rights, media mentions, or access to the audience—creating a positive brand association and helping to reach potential customers. This arrangement is a deliberate marketing investment aimed at visibility, unlike publicity which is exposure gained through media coverage without a direct funding deal. It’s also not word of mouth, which relies on informal recommendations, or agents, who are intermediaries rather than the funding-and-promotion arrangement described.

Sponsorship is a promotional technique where a business funds, supports, or donates resources for an event or venture in return for prominent publicity. By backing the event, the sponsor gains visibility—logos on banners, naming rights, media mentions, or access to the audience—creating a positive brand association and helping to reach potential customers. This arrangement is a deliberate marketing investment aimed at visibility, unlike publicity which is exposure gained through media coverage without a direct funding deal. It’s also not word of mouth, which relies on informal recommendations, or agents, who are intermediaries rather than the funding-and-promotion arrangement described.