Any medium to long-term plan of how a business intends to achieve its goals.

Prepare for the IB Business and Management SL Exam with flashcards and multiple-choice questions. Each question includes hints and explanations to boost your confidence and success.

Multiple Choice

Any medium to long-term plan of how a business intends to achieve its goals.

Explanation:
Strategy is the long‑term plan a business uses to reach its goals. It sets the direction, priorities, and how resources like people, money, and time will be allocated to build competitive advantage over several years. This goes beyond day‑to‑day tasks and outlines how the organization will position itself in markets, what markets or products to pursue, and what capabilities to develop to achieve its aims. Decision trees are tools for weighing different future options and outcomes, not the overall plan. Unemployment is an economic condition, not a plan a business follows. An executive summary is a concise overview of a larger plan or report, not the plan itself.

Strategy is the long‑term plan a business uses to reach its goals. It sets the direction, priorities, and how resources like people, money, and time will be allocated to build competitive advantage over several years. This goes beyond day‑to‑day tasks and outlines how the organization will position itself in markets, what markets or products to pursue, and what capabilities to develop to achieve its aims.

Decision trees are tools for weighing different future options and outcomes, not the overall plan. Unemployment is an economic condition, not a plan a business follows. An executive summary is a concise overview of a larger plan or report, not the plan itself.

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