Desk research is another term for which type of research?

Desk research is another term for which type of research?

• A. Primary research
• B. Qualitative research
• C. Secondary research
• D. Quantitative research

Answer: (C)

Desk research relies on information that already exists rather than data you collect yourself. That makes it secondary research, because you’re analyzing data gathered by others previously. It contrasts with primary research, where you go out and collect new data through surveys, experiments, or fieldwork. The type of data (qualitative or quantitative) isn’t what defines desk research—it's about using existing sources. For example, reading industry reports, government statistics, and company annual reports to inform a plan is desk research.

Desk research relies on information that already exists rather than data you collect yourself. That makes it secondary research, because you’re analyzing data gathered by others previously. It contrasts with primary research, where you go out and collect new data through surveys, experiments, or fieldwork. The type of data (qualitative or quantitative) isn’t what defines desk research—it's about using existing sources. For example, reading industry reports, government statistics, and company annual reports to inform a plan is desk research.