Research focusing on statistical data and numerical results.

Research focusing on statistical data and numerical results.

• A. Qualitative research
• B. Quantitative research
• C. Desk research
• D. Primary research

Answer: (B)

The concept being tested is the distinction between data types in research. When a description emphasizes statistical data and numerical results, it points to quantitative research, because this approach relies on numbers, measurements, and statistical analysis to quantify phenomena and assess patterns or differences. Quantitative research uses structured methods such as surveys with closed questions, experiments, or the analysis of numerical data like sales figures or performance metrics, all of which yield measurable results. Qualitative research, by contrast, focuses on non-numerical data—words, meanings, and experiences captured through interviews, observations, or open-ended responses. Desk research and primary research refer to sources and methods of data collection rather than the nature of the data itself. Desk research uses existing information, while primary research collects new data. The sentence about numerical results aligns specifically with quantitative research.

The concept being tested is the distinction between data types in research. When a description emphasizes statistical data and numerical results, it points to quantitative research, because this approach relies on numbers, measurements, and statistical analysis to quantify phenomena and assess patterns or differences.

Quantitative research uses structured methods such as surveys with closed questions, experiments, or the analysis of numerical data like sales figures or performance metrics, all of which yield measurable results.

Qualitative research, by contrast, focuses on non-numerical data—words, meanings, and experiences captured through interviews, observations, or open-ended responses.

Desk research and primary research refer to sources and methods of data collection rather than the nature of the data itself. Desk research uses existing information, while primary research collects new data. The sentence about numerical results aligns specifically with quantitative research.