Short-term incentives designed to stimulate sales of a product, e.g., discount coupons, prize draws, trade fairs, and free product samples.

Short-term incentives designed to stimulate sales of a product, e.g., discount coupons, prize draws, trade fairs, and free product samples.

• A. Direct mail
• B. Publicity
• C. Sales promotions
• D. Word of mouth

Answer: (C)

Short-term incentives designed to stimulate sales are sales promotions. They create a quick push to buy or try a product by offering something extra at the point of sale or for a limited time, rather than changing the product itself or building long-term brand image. The examples show different forms: discount coupons reduce the purchase price to encourage trial, prize draws generate excitement and can drive purchases, trade fairs bring potential buyers together with sellers to generate interest and orders, and free product samples let customers try the product with no risk, increasing the chance of future purchases. These differ from publicity (unpaid media attention), direct mail (a communication method that may include offers but isn’t the incentive itself), and word of mouth (spontaneous recommendations).

Short-term incentives designed to stimulate sales are sales promotions. They create a quick push to buy or try a product by offering something extra at the point of sale or for a limited time, rather than changing the product itself or building long-term brand image. The examples show different forms: discount coupons reduce the purchase price to encourage trial, prize draws generate excitement and can drive purchases, trade fairs bring potential buyers together with sellers to generate interest and orders, and free product samples let customers try the product with no risk, increasing the chance of future purchases. These differ from publicity (unpaid media attention), direct mail (a communication method that may include offers but isn’t the incentive itself), and word of mouth (spontaneous recommendations).