The promotional activity that involves direct contact with customers through methods like door-to-door selling and direct mail?

The promotional activity that involves direct contact with customers through methods like door-to-door selling and direct mail?

• A. Telemarketing
• B. Direct investment
• C. Direct marketing
• D. Telesales

Answer: (C)

Direct marketing is the approach that promotes products or services by communicating directly with individual customers through channels that invite a direct response. Door-to-door selling and direct mail are classic examples of direct-contact methods, so they fit this category best. Telemarketing and telesales are specific phone-based forms of direct marketing, while direct investment is unrelated to promotional activities.

Direct marketing is the approach that promotes products or services by communicating directly with individual customers through channels that invite a direct response. Door-to-door selling and direct mail are classic examples of direct-contact methods, so they fit this category best. Telemarketing and telesales are specific phone-based forms of direct marketing, while direct investment is unrelated to promotional activities.