Which term describes the marketing of a product by using the same marketing strategy in multiple countries to gain economies of scale?

Which term describes the marketing of a product by using the same marketing strategy in multiple countries to gain economies of scale?

• A. global marketing
• B. international marketing
• C. e-commerce
• D. batch production

Answer: (A)

The main idea here is achieving lower marketing costs by standardizing the approach across many countries. This is global marketing: using the same product messaging, branding, and promotional campaigns in multiple markets so you can spread the costs of advertising, packaging, and market research over a larger sales base, gaining economies of scale. It contrasts with international marketing, where the strategy would be tailored to each country’s tastes and conditions. It isn’t about selling online (that’s e-commerce) or about how you manufacture the product (batch production).

The main idea here is achieving lower marketing costs by standardizing the approach across many countries. This is global marketing: using the same product messaging, branding, and promotional campaigns in multiple markets so you can spread the costs of advertising, packaging, and market research over a larger sales base, gaining economies of scale. It contrasts with international marketing, where the strategy would be tailored to each country’s tastes and conditions. It isn’t about selling online (that’s e-commerce) or about how you manufacture the product (batch production).